So I have been asked what do I think will be big in 2019 for the industry. This is going to be a great guide for people looking to make an impact, and will help create a successful year for the 2019 Fitrepreneur.
You will probably notice a lot of this years crazes are aimed at 2 types of people and this is where you should aim your concentration and your targeting. 1. The super masses or 2. The super expendables.
- SUPER MASSES
Aiming your market at a lot of people means it needs to be easily accessible, easily achievable and easily repeatable. Also in a lot of cases the super mass product is a low cost or in the product for prospects zone (£1-£500ish)
- SUPER EXPENDABLES
No not Stallone, Statham and Cruz but a person, company or any possible client with expendable income and willing to pay for a healthier lifestyle for ease.
See if you can tell which each of these fits in!
STREAMING CLASSES FOR THAT GLOBAL AUDIENCE
They started streaming classes a while back, but due to the download speed of home computers and the popularity of them streaming to 100s of places across the world it died a bit of a death! Now there is a new way this can be re-introduced. Instead of to 10s of 1000s of individuals in their houses which you would have to spend £1000s on servers to stab, it can be streamed to 100s of gyms. Meaning less cost for the gym and you and more areas with of the globe you can reach with you niche fitness product. The best thing is these gyms will already have an audience for you. If you would like help with this kind of set up then get in touch as I can help set this service up and get you into a few gyms as long as the product is right and something gyms don’t do already.
ELITE COACH FOR ELITE BUSINESS MEN & WOMEN NEXT LEVEL CLIENTS WAITING FOR NEXT LEVEL COACHES
Yes there are people out there that earn north of 7 figures a year and are willing to pay that extra bit for that extra level of care and service. If you have a specific niche someone is looking for, if your service is that extra bit special or has something no other service has, then someone is looking for you. Just make sure these people get what they pay for as it will be your future reputation on the line. The biggest problem the average Fitrepreneur has with this is it’s hard to reach this client base. Not as hard as you may think, with the right techniques and product you could rolling with the ballers!
NINJA WARRIOR PARKS AND GYM ADAPTIONS FOR THE SWINGERS OUT THERE
We have seen the rise of the show last year and with that we watched a few little independents test the water with their Ninja warrior equipment made in their garage. Now we see 2 markets open an equipment product market and the gyms looking to fill their space with this equipment.
APP FITNESS FOR THE TECH SAVI AMONG US
What is cheaper than a coach? Even a £10 an hour coach? A coach you wear on your wrist that’s what. This is the convenience of tech and what it may do to the industry! Coaches may not be needed in the perceived eye of the general public because why pay 100s of pounds when you can spend £20 on an annual App subscription or even £2 on an App download, or even get an App for free (with in App purchases). These Apps are just as good as your generic PT yes because they can count, they can make generic plans that will not get you anywhere and they can time your rest period, but nothing compared to a top coach or well educated fitness influencer within a niche area. This is why it’s important to concentrate on one very small specific area in the industry. The majority of the public will not be training by March so keep to those that value you and are interested in what YOU as a coach can do for them, unless you created the generic App then go forth and make your millions!
MINDFULLNESS TRAINING AND ADAPTION TO BE ONE WITH YOUR MUSCLE
If you haven’t heard the word mindfulness floating around in 2018 you must have been living in a cave….developing your mindfulness. So this is going to be HUGE in 2019. Not only the art and practice of mindfulness as its own entity, but utilisation of the word and practice in peoples training regime. Instead of trying to block the pain out to get one more rep, we are going to be concentrating on the for and focusing on the movement and every eccentric and concentric contraction! This is great for people like me as I have coached mindfulness and conscious contraction for years in my discipline Calisthenics. So, more people looking to find out about their mind body connections, is a bonus for me. So look at how you can utilise this in your teachings and niche area!
EXTREME FUNCTIONALITY, MOVING LIKE A MACHINE TO BE ABLE TO…MOVE A MACHINE
Have you ever watched those super motivational videos where the super ripped guy is doing a session to an awesome sound track and he is flipping tyres and doing muscle ups and climbing a rope and back flip burpees etc. Well this is what people want to be doing now! Concentrating on their strengths all the while, but utilising this multi-functional style of training crossing calisthenics with strong man and a bit of Ross Edgley thrown in. If you can correctly and professionally create this, get it across to the public and put a sick ass background beat in the mix then you could be on to a winner in 2019!
WELLNESS AT WORK
The Wellness at work or Well-being Agendas are getting bigger in 2019. The pot for certain companies to be spent on their staff is getting bigger. Just make sure you pick the right company and put the right proposal across. This area is a hard one to break so think case studies and what you could do to actually help people who work in a particular job or industry.
YOGA FOR KIDS IS A MUST
Moving properly is mega important, so learning to do this from a young age in vital to how your body will grow. The benefits of this style of mind body control from a young age are huge and more and more kids are being influenced by the fitness industry and its certain niche’s. Another bonus is parents will do anything to get there kids from in front of a computer screen these days so it is multi beneficial for you, for the parents and especially for the lil monsters.
CLASSES FOR COACHES FINALLY ALLOWING THE PUBLIC ACCESS TO QUALITY TRAINERS
Are you king in your niche? Do you know all there is to know (or just more than most) in your area? Have you thought that some of the people in your field also need guidance and someone to turn to for more knowledge and to answer questions they don’t know the answer to? Well they are out there. Not everyone knows everything and even if you yourself are on courses learning more, then there are people out there that want to learn what you know to pass it on to others. You always know more than someone, in some subject, but there is always someone who knows more than you so be humble in your approach.
Some look at this as competition, but this is not the case have you ever actually looked at how many people live in the same city as you, thinking this is competition is a lack mentality and should be avoided at all costs. If someone is similar to you (because no one is ever the same) they are a great asset to bounce off or even create a new product with. There is no competition, only possible collaborations!
Is this a fad? Have people forgotten how to live that much that they need coaching in it? Yes and Yes. The first yes unfortunately means this fad has caught on to the same people who can get a PT qualification in a weekend and unfortunately there are £9.99 online Life coach courses out there that after 4 hours online learning about how to listen to someone they can then use @davethelifecoach as there insta name. On the other hand actual life coaches are amazing, but they have to have experienced some sort of life. Personally I would not go to a 20 something year old life coach. So if you are an actual life coach this is your year, if you just did a life coach course online please do not even attempt to touch this area!
BONUS LIVE IN COACH, SUPPORT FOR YOUR WHOLE LIFESTYLE
Heres one thrown in the pan for those looking to go completely out there with a service that is quite rare at the moment, but will start to grow over the next year. It is only for those who are dedicated , and I mean dedicated to a client or cause. Changing the world one case and one goal at a time! Going beyond to another level to change someone’s whole life for the healthier is a huge ask. This however may be the year of the full on live in coach! People are so reliant on advice and others that a live in coach trains them, cooks for them, shops for them all to make sure there are no slip ups. Could this be a huge waste of time or a niche that only you and a select few can and will do???
I hope this helps some people find what their focus is going to be for the coming year, or maybe something has sparked an idea for you. I know this is not your usual public craze list full of different equipment people are going to be buying, but the purpose is to give you something to base your 2019 around and keep to it. Do you and “mind your own business” no matter what your nieche or market may be. All the best for 2019 Fitrepreneurs.